Qualmark Status – 5 Stars

Media Release 14th March 2005

Tirohana Country Estate gains tourism’s official mark of quality

qualmark-5-starTirohana Country Estate has been recognised as one of New Zealand’s leading accommodation offerings by being licensed to use the Qualmark™ – New Zealand tourism’s official quality mark. To gain their Qualmark™ Tirohana Country Estate underwent an onsite assessment using criteria made up of over 400 quality checks. The assessment criteria, which have been developed with the tourism industry and based on research into what travellers want, looks at areas such as cleanliness, safety, facilities, customer service, business operations and more. As a result of the onsite assessment, Tirohana Country Estate was awarded a 5 Star grade in the Self Contained and Serviced Category.

Owners ‘The Raymond Thompson Family Trust’, says their Qualmark™ will help them build the credibility of their business with domestic and international visitors alike. “The Qualmark™ puts the brand of New Zealand, the silver fern, behind our business and signifies to travellers that we are professional and trustworthy and that they can count on us to deliver and experience that will meet or exceed their expectations.“ The Qualmark star grading system sits alongside the Qualmark™ endorsement system for other tourism businesses such as adventure activities, attractions, culture and nature experiences, transport and more. Over 1000 accommodation and other tourism businesses throughout New Zealand have been through the assessment process and are licensed to use the Qualmark™ mark of quality. Qualmark™ is a joint venture of Tourism New Zealand and New Zealand Automobile Association and is backed by the New Zealand Tourism Industry Association and other leading industry organisations. It is the way the industry directs travelers to quality assured products and services.